The purpose of this SuperFood website is to provide you with unique live-food healthful consumables brought to you by health professionals. Kenneth Fine, M.D. aka Kenny Davin Fine is a nutritionally-minded doctor (and musician!), who has been on a mission to help people attain and maintain optimal health via health food and other natural means for more than two decades. Over this same period, he has run his own neighborhood organic food co-op as a public service, selling these and other organic foods (fresh organic produce) to his neighbors at prices 20-40% off retail. The reason he has done so was to provide an "alternative" to the mostly over-priced organic food and product industry for his and his neighbors' benefit. Now, this benefit is being brought to you for your Health, Happiness, and Hope!

The word “alternative” in our name, in addition to being a low price alternative, also aims to give you an “alternative” to other food choices you might make when removing immunogenic Western diet staple foods like gluten and dairy from your diet. Instead of similarly obesigenic gluten-free grain-based products, try these naturally gluten-free SuperFoods!

Dr. Fine is a medical pioneer in the field of immunologic food sensitivity. His proprietary and patented stool testing for gluten and other food sensitivities, and intestinal function are available to the public at . Dr. Fine is also the inventor and exclusive distributor (so that prices can be kept down for you) of Dr. Blueberry products made from organic blueberries grown on an organic blueberry farm run by his friend and associate located just 60 miles from our Dallas, TX distribution center. Our blueberries are the sweetest blueberries in the world, surely to be loved by you. Our Dr. Muscaberry products combine organic muscadine grapes from our sister farm in Georgia to our local Texas blueberries, creating what likely is the best all-American superfood combination in the world. Muscadine grapes are a leading food containing the natural anti-aging compound resveratrol.

Our motto is: “Better Food, Lower Prices”. Our mission is simple: to provide the best products and service to our customers at the lowest prices possible. We take great pride in our company, our commitment to customer service and in the products we sell. Our online store is designed to provide you with a safe and secure environment to browse our product catalog.

We invite you to browse through our store and shop with confidence. We invite you to create an account with us if you like, or shop as a guest. Either way, your shopping cart will be active until you leave the store.